Sally Shorr - Director | Public Relations
A Chicagoan by birth, yet a South Floridian by nature, Sally has extensive experience in travel, lifestyle, and hospitality public relations. Upon receiving her Bachelor of Arts degree in Broadcast Journalism from Columbia College in Chicago, Sally set south and began her career in PR at The Chesterfield Hotel in Palm Beach. Later, she returned to Chicago where she became the in-house Corporate Communications Manager for Morton’s The Steakhouse. Back home in Palm Beach County, Sally now develops local and national visibility for brands in the beauty, fashion, retail, non-profit, and hospitality industries.
Sally truly believes one should “love what you do and do what you love.” She and her twin sister Kerry, a writer/editor, are inseparable and spend their downtime checking out the hottest new restaurants; browsing the latest fashion and beauty trends, and fostering rescued dogs from Palm Beach and Broward County animal shelters.