In the magical land of fundraisers in Palm Beach County, it can be difficult to create a new way to enthrall donors. Themed dances, dinners on thoroughfares, even parties for puppies make the list for ways to inspire. However, sometimes the best ideas are quite...
The Gift of Life Bone Marrow Foundation is ready for summer, as it unveils four Palm Beach County events designed to increase awareness, donors and involvement. Gift of Life, an international bone marrow registry based in Boca Raton, is dedicated to finding matches for...
Port of Palm Beach, 1 E. 11th Street, Suite 500, Riviera Beach, FL 33404 ISLAND BREEZE CASINO EXPERIENCING SUCCESSFUL SOFT LAUNCH PERIOD The m/v Island Breeze II serving hundreds of guests daily from the Port of Palm Beach; Enhancements, dry dock period and...
When you’re in the PR game, getting to know the peeves and preferences of reporters is a required job skill. If you delight them, they take your calls and clients love you. But if you annoy them, you could end up getting professionally...
LOL. JK. BFF.OMG. TTYL. All are recognizable acronyms used everyday on social media, texting and even in casual conversations. Anyone with a smart phone knows all about these popular abbreviations. But, the City of Delray Beach has its own alphabet soup of acronyms, and,...
The best public relations campaigns have always been, and continue to be, great customer service. However, these days, social media adds another layer to the mix, allowing companies to either capitalize on an immediate (and very public) opportunity to do the right thing, or do...
Six years ago, when an exodus of journalists, editors and researchers were leaving local newsrooms, Mary Kate Leming, formerly of The Palm Beach Post, and her husband, Jerry Lower, formerly of the Sun-Sentinel and Boca Raton News, decided to do something radical. They started...
People struggle to define the difference between a business and a brand. It’s not an easy distinction to make. Brand Architect Chris Kocek, founder and CEO of Gallant, explores the definition of a “brand” in this article on Entrepreneur.com, which got us at TBA...
The secret to successful social media is a topic we deal with on a daily basis at TBA. How should clients invest in social media marketing? Who’s doing it right? Where do you start? OK, we’re going to let you in on a few trade...
Looking good and dressing well in South Florida – on a budget – requires a strategy. Shopping at Lord & Taylor with ‘just for you’ discounts requires knowing the secret. Yes, there’s a secret. Keep reading. First the strategies… At TBA, Kimberly...
