Media
Relations

TBA works with clients to craft newsworthy story angles that generate high profile media coverage on local, regional and national levels. Effective media relations is built on solid relationships, persistency and relevant story pitches. Recent placements include Money Magazine, USA Today, The Wall Street Journal, Reuters, The Palm Beach Post, The Miami Herald, South Florida Sun-Sentinel, Palm Beach Daily News (‘The Shiny Sheet’), Boca Raton News, and a number of South Florida television affiliates.

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Digital and
Social Media

Everyone you ever went to school with is on Facebook.  But how does a company parlay this enormous tool into expanding their business or mission?  Focusing solely on traditional news outlets is no longer enough to reach and influence your audiences. From blogs, forums, social news sites, viral campaigns and beyond, TBA will develop a social media campaign to directly reach those who matter to your business. 

Media Planning/Buying

An outstanding advertising campaign may win awards, but it won’t sell the product unless it’s properly placed in a well-researched media plan.  TBA will develop a comprehensive placement plan that works within your budget. We negotiate buys, and develop value-added opportunities to stretch your marketing dollars.

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Marketing Materials Design/Production

Your collateral presentation speaks volumes about your company. TBA will write, edit, design and coordinate printing and placement of your marketing materials - including print and online advertisements, brochures, direct mail campaigns, flyers, rack cards, and newsletters designed to send the right message to your customers.

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Special
Events

TBA has created some of the most talked-about events in South Florida, from concerts with major recording artists, to celebrity red carpet events, black-tie galas, food and wine festivals, runway fashion shows and rooftop parties.  TBA will locate a unique and desirable venue and create an atmosphere that will get you noticed.

Strategic Counseling

TBA will serve as your communications counsel, offering ongoing strategy on media relations, marketing programs and internal and external communications. A key element of this is Crisis Communications. Within seconds, an incident within an organization or a customer complaint can travel through the Internet at warp speed. TBA will develop a crisis communications action plan to help arm your organization to defray crises and deliver your messages quickly, efficiently and effectively.

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National Affiliates

The Buzz Agency has an affiliate office in Washington, D.C., YUI+Company.  Founded in 1991, YCO employs a variety of tactics, from media relations to issues management to events, to place its clients squarely on center stage on the issues and in the sectors important to them.   

1200 n. federal highway suite 200 boca raton fl 33432 t 561 779 2516 f 561 210 8301 info@thebuzzagency.net