22 Dec PR & Social Media New Year’s Resolutions from The Buzz Agency
Traditional resolutions are so 2013. Eat healthier, exercise more, save money, read stuff, call your mom more often, blah, blah, blah… At The Buzz Agency, we are all about #winning, so we came up with PR and social media New Year’s resolutions that our team plans to practice in 2016 and beyond to increase results and generally make everyone even happier. Feel free to adopt them as your own. 1. Tag with care. Yes, you want people to view your post. That’s the whole reason for posting it – so people will see it, comment and hopefully, share. However, tagging people without their permission, including people who aren’t even in the picture, is bad form. Social media decorum would ask that you text or email the people in the picture – or ask them when the photo is being taken – “Hey, do you mind if I tag you in this photo?” Some people don’t want to be found online for reasons that might not occur to you, and others may simply find it annoying. But the people who aren’t even in the picture will be the most confused and bewildered. “I wasn’t even there!” (Hint: If you’re the recipient of seemingly random or unwanted tags, you can easily change your privacy settings, so you can view tags first before they are posted to your timeline.) 2. Know your #hashtag. Hashtags are earning an important spot in media relations. Like a search term on steroids, it’s how messages are found and how conversations are born. So for goodness sake, know what they mean. #WhyIStayed is a hashtag created by Beverly Gooden about her rationale for enduring domestic violence, when abuse and the NFL were in the headlines. Thousands of survivors soon used #WhyIStayed to share their reasons for remaining in abusive relationships, and a viral campaign was born. Unfortunately, someone at pizza maker DiGiorno failed to realize that and tweeted “You had pizza” was #WhyIStayed. Epic outrage, embarrassment and apologies followed quickly. We’re fairly sure #DiGiornoSeeksNewSocialMediaManager was tweeted next. 3. Slow down and actually meet – in person – about stuff. There is more to PR – and life – than tweeting, posting, Instagramming and sharing, no question. At The Buzz Agency, we’ve come to appreciate the times when we can slow down and really talk through creative ideas for our clients, trends in our industry and just really cool stuff we’ve seen that might help us, or our clients. Making time on everyone’s schedule to have a meaningful conversation can be as hard as giving up truffle fries or training for a marathon. But we think it’s just as gratifying when we’re finished. Plus it’s a great excuse to eat donuts. 4. Embrace LinkedIn: When a business contact or associate wants to “friend” you on Facebook or follow you on Instagram, it may be a bit too personal for your taste. We get it. Facebook is where you share pics of your family, BFFs, pets, vacation photos and, if you’re brave, embarrassing throwback photos from your awkward teen years. Plus, high school buddies, crazy cousins and the ex you haven’t quite defriended yet may be on Facebook, too. The Buzz Agency resolves to embrace our LinkedIn pages when this happens and “connect” with our professional network there. LinkedIn is legit (it reports more than 400 million members) it’s all about appropriate business stuff; and followers can read and view your posts, articles, shares and pictures – just like on Facebook and Instagram. Without the crazy parachute pants.