06 Oct Why Instagram Matters to Brands & Millennials
Current. Friendly. Trendy. Creative. Useful. Exciting. These are the top descriptive words millennials use when talking about the five-year old social media platform, Instagram, the fastest growing major social network with more than 300 million active users. How and why does one choose to follow a company’s account? People follow brands because they find their content interesting and funny, they are loyal to the brand, or they use the image-driven platform to discover new things about brands they are familiar with. Instagram gives a brand the chance to digitally compliment their followers, and 65% of individuals polled said they’d be honored if a brand they followed liked one of their posts. Brands, take note! Instagram excels at delivering compelling imagery with minimal text, and provides followers the ability of scrolling through posts easily and quickly, while not being inundated with ads….at least not yet.. Where and when are millennials checking their Instagram feeds? The answer is all the time, with 69% of millennials checking Instagram at home, 53% on vacation, 47% while watching TV, and 30% when going to sleep. Here are some mind-blowing statistics to chew on:
- 300 million monthly active users (surpassing Facebook)
- Over 75 million daily users
- Over 77 million users in the U.S.
- 90% of users are under 35 years old
- 73% of users are between the ages of 15-35
- By 2018, it is estimated that there will be over 106 million users in the U.S.
Sources: Expanded Ramblings, Iconosquare In light of this, we wanted to share some of the top posts from our clients’ Instagram accounts, and what contributed to their successful engagement with fans. SunFest: Post by Paramore Follower Count: 1.1m Likes: 40k Comments: 4,927 Case Study: The Buzz Agency provided Paramore’s social media team a branded SunFest graphic to maximize exposure about Paramore’s upcoming festival performance, and award a fan tickets to the show, in hopes of converting them to be a loyal SunFest follower. Max’s Social House: White Girl Rosé Follower Count: 669 followers Favorites: 434 likes Comments: 36 comments Case Study: Oh, the power of user generated content (UGC.) Max’s Social House tracks its brands’ tags and mentions, leading to a re-gram from Modern Boca Mom, a high profile, local blogger and influencer. The post also tapped into the cult following of The Fat Jewish, Babe Walker and White Girl Wine, by tagging those Instagram accounts in the photo. The Buzz Agency: Straight Outta Meme Number of Followers on Account: 688 followers Favorites: 37 likes Case Study: To promote its release in theaters, Straight Outta Compton teamed up with Beats by Dr. Dre and allowed users to create their own ‘Straight Outta’ meme. We jumped on board, using a photo of Delray Beach, using the trending hashtag, #StraightOutta on the caption to further elevate this hot topic. Danielle Quintero: Buzz Girl & Millennial Number of Followers: 688 followers Favorites: 158 likes Comments: 17 Case Study: This proves just how important great visuals are and how fans/friends appreciate unique perspectives. While that doesn’t mean you need to go skydiving to get likes, interesting photo angles, backgrounds and experiences always resonate well with audiences. Follow The Buzz Agency on Instagram to see more from our brand and the brands we love!