01 Jul Delray Beach Blow Dry Bar & Makeup Salon, Cloud 10 Salon Goes Hi-Tech for Healthier Hair
South Florida weather can wreak havoc on hair – humidity, rain, heat – all are factors that cause breakage and weaken the follicles. To restore hair health, Cloud 10 Blow Dry Bar and Makeup Salon in Delray has adopted a new, scientific approach. It has selected the Living Proof haircare system popularized by Jennifer Aniston as its first line of defense against the elements. The Living Proof products are based on two new molecules developed at the Massachusetts Institute of Technology to restore climate-damaged hair and substantially improve its appearance. The Living Proof line is used and recommended by Jennifer Aniston, who is recognized globally for her healthy, well-maintained hair. Aniston has also become the co-owner of Living Proof. All of the salon’s stylists are now receiving extensive training on the technology and application of Living Proof shampoos and its state-of-the-art haircare treatments. Adding to their arsenal of healthy hair tools, Cloud 10 is also phasing in the HairCheck system, a revolutionary device that provides an accurate reading of hair health. “We are all about healthy hair,” said Cloud 10 Founder Jodi Dery. “Living Proof believes that ‘every head of hair deserves the best,’ as does Cloud 10, which is why we have chosen to offer this superior system to our clients.” Living Proof came about as a result of years of research and testing. The scientists at MIT developed two new molecules, called OFPMA and PBAE, which are now extensively utilized in the Living Proof products. The OFPMA molecule creates a super thin, invisible shield around every hair strand, strengthening the hair and protecting it from the elements. The PBAE molecule creates a microscopic pattern of thickening dots on every hair strand, making hair look and behave better. The combination of these two molecules creates a thin, weightless shield around each hair strand and restores damaged cuticles, protects hair from further damage, allows hair to heal as well as maintaining a glossy luster and preventing frizz. After 14 days of use, Living Proof Restore line is clinically proven to undo damage and restore hair health, with steady improvement after continued use.
Cloud 10 is the largest and most elegant blow dry bar in Florida, and is now also the leading exponent of scientific approaches to hair health. Its mantra is, “No coloring, No cutting, Just wash, dry & beautify.” Through July 31, Cloud 10 is offering $28 blowouts (regularly priced at $40) including the use of products from Aniston’s Living Proof Haircare System as well as 30% off of all other services such as makeup and waxing. The salon also retails Living Proof products for purchase. About Cloud 10 Blow Dry Bar and Makeup Salon Cloud 10 is open seven days a week, Monday- Saturday from 10:00 am-8:00 pm and Sunday from 12:00 pm – 6:00 pm. To book an appointment, call 561-303-3000 or reserve online at 10Delray.com. Additional information can be found at www.10Delray.com, www.facebook.com/cloud10florida; and www.twitter.com/cloud10florida.