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When you’re in the PR game, getting to know the peeves and preferences of reporters is a required job skill. If you delight them, they take your calls and clients love you. But if you annoy them, you could end up getting professionally...

The secret to successful social media is a topic we deal with on a daily basis at TBA. How should clients invest in social media marketing? Who’s doing it right? Where do you start? OK, we’re going to let you in on a few trade...